Zero Level support – an introduction and guide
Posted: February 27, 2012 Filed under: ComAround, Company stuff, News, Self Service Support, Support trends | Tags: 0 line support, 0-level support, 0-linesupport, ComAround, first line, helpdesk operation, ITIL support, organizing support, personal support, second line, self service, service desk, service desk operation, support concept, web-based self-service, Zero level, zero level support, zero line support Leave a comment »Zero Level support, or 0-level support, is a term for a support concept which involves using web-based self-service as a stage before the traditional first-line support. Zero Level support frees up time and resources for manned support and allows support to be provided more quickly. One consequence of the introduction of Zero Level support is that the right types of issues are directed to the right support channels. Web-based self-service does away with the simple, recurring issues which users could ideally resolve themselves. Zero Level support is effective as an internal form of support for employees within a company, but it is also effective as a form of external support for clients.
In the world of support – by which I mean the theoretical and frequently documented world of support – we often see descriptions of how support organisations work and can work in depth, but one problem is that the web has long been regarded as something “different”, something that is controlled by other departments within a company. In my opinion, the web is perhaps even now – when it is used – the most important tool for any support organisation. I see evidence of this every single day among clients and other companies that have made a lot of progress with their online support facilities.
Is Zero Level support our new SPOC?
SPOC (Single Point of Contact) is a service function which the service desk provides to users so that they can make contact, no matter what their issue is. Then the service desk can pass the case on (escalate it) to the right channel or person. Ideally, Zero Level support can be used in the same way. That is to say, by far the most success with web-based self-service is enjoyed by the companies that use their web-based support portals to acquire most of their cases, and then users themselves can decide whether do their own hunting for the answers to their questions in a text or video guide. If you are unable to find the answer you are looking for, you can be passed on directly from web-based support. Standard services which are made available via web-based support include case management systems, service desk telephone numbers, “click to call” and e-mail support.
So what is Zero Level support?
Zero Level support means that online support is the natural first point of contact; you do not get in touch with a support person, therefore, you look for assistance and proceed from a web-based support service. The advantage of Zero Level support is that it allows you to identify simple, recurring cases and produce easy guides to resolve these problems. As soon as a guide has been created and published via the web-based support service, it is made available to an unlimited number of users. Any service desk working to provide good services is able to keep a close eye on what the most frequently asked questions are and can work proactively and offer its users simple, clear online instructions relating to appropriate fields and selected services. A good system should also help the service desk to identify new needs and gaps so that they can supply the necessary information quickly.
Working with Zero Level support
The results rarely take a long time to come. So when you have got people used to working like this, many people are of the opinion that the web-based support channel is one of the most important resources available as it is always available and is constantly being improved as more and more knowledge is added every day. Another advantage of working with the Zero Level support concept and web-based support is that it gives service desk staff themselves an important source of knowledge and assistance. Service desks have never been subject to more stringent demands. There are more programs and IT services than ever before for support agents to be familiar with, but with a readily accessible web-based support service, service desk staff do not need to know everything off by heart. Instead, all they need to know is where to find the information.
Many case management systems have built-in knowledge bases designed to provide support for service desks. The problem is that these often work better in theory than in practice, and people rarely have time to type up guides while also manning a service desk and facing a queue of users waiting for someone to talk to. Sometimes staff do not even have time to enter cases in the case management system. Content stored in a knowledge base in a case management system can sometimes act as basic information for web-based self-service.
With this knowledge available, there are two important things to bear in mind if success is to be achieved; and not starting with an empty database is one of them. There are far too many repeat questions which are exactly or almost exactly the same, no matter what company or organisation you work for. On the one hand, you need special writing skills to be able to create user-friendly, simple guides for users at a company. It is naïve to think, for example, that everyone manning a service desk has the expertise required to write good support instructions. On many occasions, for example, it is an advantage not to have an entirely technical background, nor to be an “expert”, as this can mean that people take things for granted without thinking and can forget to consider obvious explanations that are not obvious to a “non-expert”. Another tip is always to maintain a simple “style guide” which provides a few general guidelines and rules on how guides should be produced, what elements they should include and what they should look like.
I recommend that you allocate a Content Manager role to someone on the service desk. This then makes them responsible for ensuring that the content in Zero Level support documents is always up to date and correct. It is also a good idea to introduce a procedure which involves production of new guides in all instances where they would be expected to answer most questions before new services are rolled out within an organisation, when they are needed most. This procedure may work so that a system owner, for example, provides unprocessed basic material produced by him or him or which has come directly from an external supplier, and distributes it to a Content Manager who is responsible for ensuring that suitable guides are produced and available when the IT service or program is rolled out to end-users or clients.
Five quick tips for anyone considering introducing Zero Level support:
- Choose suitable web-based self-service. Ensure that basic material with sufficient breadth and depth in the form of complete guides is available so that you do not have to start from scratch.
- Appoint one or more people (Content Managers) to stand responsible for and work with the web channel content.
- Devise realistic targets for how many cases you can handle via Zero Level support, and set a value for this.
- Set up a procedure concerning how you will get input from the rest of the company or organisation so that you can get people used to the whole concept of Zero Level support and get help when rolling out new IT services within the company or organisation. Use the fact that the systems manager is normally the person responsible for ensuring that the necessary knowledge and support are available for their system. System owners are often very willing to cooperate.
- Do not try to provide answers to all cases in Zero Level support, but consider an 80-20 approach or even a 90-10 approach; in other words, make sure that 90% of all cases can be handled of all the possible cases that might be reported. It is better to deal with the unusual cases via other channels. The most important thing is to make sure that the content of web-based self-service includes up to date material which is currently in demand.
Is there an ROI?
In short: YES. According to a Swedish survey, a self-service costs an average of $4 to resolve, while a case directed to a manned support line costs an average of $30. You can easily work out that you will save $26 (or free up resources worth $26) for every case resolved by your Zero Level support.
An entirely realistic target for Zero Level support is to resolve as many cases via the web channel as are otherwise resolved by the manned service desk. That is to say, if you have 30 000 cases a year, if you introduce Zero Level support and web-based self-service you can normally resolve a further 30 000 cases with this unmanned “zero level”, so you will resolve 60 000 cases.
Thanks for reading this article. I look forward to hearing about your experiences and receiving your questions and comments.
Google Correlate gives you an outstanding overview of searches and trends
Posted: December 14, 2011 Filed under: Company stuff, News, Self Service Support, Smartphone, Support trends | Tags: ComAround, correlation, employee self service, Google correlate, Google trends, self service, SEO, trends Leave a comment »Who is Google Correlate for?
Google Correlate is a new (beta available in May 2011) tool from Google that deserves more attention than it’s managed to get so far. Google Correlate is a fantastic service for all of us working with marketing, SEO, analyses, trends and competitor monitoring. So yes, this is a fabulously sensible tool for all business developers and marketing departments to use.
What is Google Correlate?
Google Correlate is a further development of Google Trends, and what Correlate does is use a clear line diagram to show the ratios between various search terms over time. You can use it to view long-term links and trends, but also to view seasonal relationships between various search terms. Google Correlate might seem a little obtuse and limited at a first glance, but the results when you manage to find a relevant correlation (comparison) are often very interesting and clear. I assume its simplicity will help you to get started more quickly. It ought to be mentioned also that if you need – for example – to compare a separate search trend (or any other trend), you can use Excel, for instance, to correlate it to a bigger search trend using Google Correlate. I haven’t tested this, but you should – for example – be able to insert a trend concerning traffic on your website and then correlate it to the search trend for your own specific product or service.
Practical case, Google Correlate – Self Service
In my case, as I work with self service in the support industry, Google Correlate initially shows what other search terms and words are used most in connection with searches for “self service”. The quick conclusion you can draw after looking at common related searches is that people ask a lot of questions about how to organise self service services and that people often talk about what’s known as “employee self service”, i.e. self service for employees at a company, for instance. (Read our popular article “Seven steps to success with web-based self service”)
I took the information we found above, indicating that “employee self service” is commonly related to “self service”, and created a graphic comparison of how the search developed. This gives me a graphical overview of the relationship between self service and employee self service, as well as the search trend for these searches over the calendar year. Zooming into a shorter period is very easy. Search results dating back to 2003 are displayed by default. At that time, there were very few searches on self service and employee self service, so for the years 2003-2007 I opted to zoom in to show 2007 and later. You can see the results below.
The diagram shows that both self service and employee self service are popular search terms that are more common than “normal” (which is the 0 value on the X axis), and this shows that there’s been a strong upward trend for these searches since January 2007. We can also see that there’s a very high correlation between the two search terms, i.e. people searching specifically for self service are also searching for employee self service. One thing that was a bit surprising and at the same time very clear in the diagram was that searches increase dramatically around the end of the year every year. One conclusion we can draw quickly from that is that organisations review their operations ahead of the coming year and start to plan in the late autumn. The correlation between employee self service and self service isn’t quite as strong at the end of June each year, although both search terms do then see a major increase compared with the rest of the year. This could be due to the fact that users and employees have less access to their support departments than usual during this period as staffing levels are lower, and/or that people on their summer breaks are looking for solutions and searching for self service as they don’t have access to any other support channels.
One limitations you’ll quickly encounter is the fact that you can only enter ONE search term in Google Correlate and then compare it with the listed suggestions on the Correlate website. However, there is a workaround in place which allows you to compare any search terms you like. But to do this, you need sufficient amounts of search data. Copy the URL below to your browser and swap iphone and samsung galaxy for the terms you want to compare.
http://www.google.com/trends/correlate/search?e=iphone&e=samsung galaxy&t=monthly#
Another cool function is Search by drawing. This function allows you to draw a search curve and then search for matching search terms that best tie in with the curve you drew. It’s a very cool function, but it’s a bit hard to see what you’d use it for?!
Summary: Google Correlate
My impression of Google Correlate is that it’s a very positive tool, although I haven’t had a lot of time in which to get to know all its functions and features. It’s very obvious that this is a good, simple tool for anyone who needs data and facts ahead of business planning, for example. The fact that it’s easy to understand and use is a major plus. I’d guess that if I continued to use it, I’d start to wish it included certain options, and on the other hand Google needs to be quick to develop good tools like this, so maybe it won’t be long before additional functions and options are available in Correlate.
However, by far the biggest restriction at present isn’t the functionality, but the fact that Correlate only shows data from searches in the USA. Without a doubt, this will be extended to the rest of the world before long. This will provide a further dimension where you can view common search terms by market in correlation to your industry.
If you have a spare five minutes, I strongly recommend you click on the link below and start comparing your search terms in Google Correlate. I don’t think you’ll be disappointed.
Here’s the address: http://www.google.com/trends/correlate/
Here is a guide on how to use Google Correlate
Share your experiences of Google Correlate below. Thank you!
Some more great articles on Google Correlate:
http://www.sokmotorkonsult.se/seo/ta-pulsen-pa-varlden-med-google-correlate (in Swedish)
http://www.seoptimise.com/blog/2011/05/how-to-use-google-correlate-for-keyword-research.html
3 recommendations for successful migration, with emphasis on users – Tips 3. Provide the right user support
Posted: March 30, 2011 Filed under: Company stuff, Self Service Support, Software, Support trends | Tags: ComAround, e-support, IT-support, Per Strand, self service, support, support tools, Therese Walvé, webb support, webbased self service, zero level support, zero line support 2 Comments »When migration to new systems or upgrades of new versions take place, users ask questions that need to be answered. These questions end up in various locations within the organisation, usually at a local or central support organisation (known as the service desk, helpdesk, etc.). 33 per cent of support managers the world over who were asked (in a study of HDI in 2009) are of the view that changes to infrastructure or products such as upgrades, migrations and installations were the main reason as to why the number of calls to the support organisation increased.
By having prepared user support before, during and after migration, you can reduce the number of user questions submitted to your support organisation. There are several types of user support to choose from.
Web-based user support in migration
By web-based user support (or what is known as web-based self service), we mean here that users themselves find the answers to their questions or resolve their own problems by finding the answers in a web-based interface. Here, therefore, no staffed support or training department is required at the actual time of support or training. On the other hand, skills and resources are required for construction of the content of web-based user support. The point of this format is that one instruction can help any number of users. This is a proactive and preventive working method. Often this assistance consists of supporting material in the form of text and video guides showing step-bystep what users should do, and of training material in the form of e-training in which users have the opportunity to see how things work and to practise in a simulated environment.
78 per cent of Swedish IT and support managers state that they use self service support as a supplement to their staffed support. 9 per cent state that they use self service support as much as staffed support, and 4 per cent state that users mainly find assistance via self service. Source: CMA Research on behalf of ComAround 2009.
Web-based user support to assist staffed support
Web-based user support often works as a handy reference work for staffed support when they are answering questions from users on the new system as the system is often new to them as well. With web-based self service, staff on the support team can search by category or subject and call up step-by-step instructions which quickly answer users’ questions.
Another point of this working method and support is to allow staffed support to easily mail out links to step-by-step instructions or videos to anyone phoning and needing help. This allows staffed support to cut down the length of calls by sending out step-by-step instructions to support recipients instead of going through all the steps on the phone together.
Staffed support can also stop unwanted calls by themselves ensuring that there are good, clear instructions for web-based self service for the specific query areas which take up a lot of unnecessary time.
More and more support organisations are appointing one or more Content Managers who are responsible for ensuring that the service has the necessary guides before or directly after the need arises. When migrations take place, basic content is often produced which is then managed by the support organisation/Content Manager together with the provider of the web-based service.
User support before migration
Before migration takes place, guides should be produced which support the migration in question. You do not need to cover all questions and answers here; you just need to look at what you assume will be the most frequently asked questions. These may involve differences between different versions, the basics of a new system or common applications.
Here, working together with an experienced supplier may be valuable. These companies often have experience of other, similar migrations and so will know in advance what the most common questions are that users will ask, and will have produced answers. The point of taking on board finished documentation is to save time and create scope for producing any adaptations or deviations from a standard environment.
User support during migration
Once migration starts, it is necessary to focus completely on clearly emphasising the most frequently asked questions and answers in webbased self service. Here, it is a major advantage to have a system which automatically detects what the most commonly asked user questions are and markets these.
At the start of rollout, it is also important to be receptive to any new questions arising and to quickly ensure that the content is adapted in order to meet this need. You can do this yourselves or together with the self service provider. It is often possible to tell from the web-based service what the most common questions are, along with which questions and answers are not included.
At the start of migration, you can also place emphasis on e-training, where users first get to see a new function and then have the opportunity to practise that element in a simulated environment. E-training and microcourses (shorter e-training initiatives) are an effective way of getting users up and running in a new system. Once users have got started, they will in most instances start asking questions which are more “support-like” in nature, and at this point traditional text guides with illustrations and video guides will work best. Here, users just want answers to specific questions as quickly as possible.
User support after migration
After migration, when the number of questions relating to the actual migration in web-based self service falls, it is appropriate to adapt the service more on the basis of a “normal situation”. Among other things, the support organisation can start to review the content again from a more general support perspective without focusing on the migration that has taken place. The companies that enjoy the best success with good use of their web-based self service are those that are receptive for what users demand in terms of guide types and make sure that their service meets these demands.
To work out what content should be produced, the support organisation can take data from several different places and in different ways. One way is to learn from the knowledge and statistics acquired by the company from the migration that has taken place. Another way is to identify the ten most common/biggest applications and then produce the ten or twenty most frequently asked questions for every application in the form of text and/or video guides for these and present them in webbased self service. Once this content is in place, the service will automatically provide you with all the statistics you need to analyse which elements need to be extended or scaled down respectively.
Seminars and training for user support during migration
Training and seminars as a means of user support are a very powerful and accessible way of supporting users during migration. The obvious advantage is that this gives the IT and support department the opportunity to meet users face-toface and respond to their questions and reactions. The disadvantage may be that this is a resourceintensive initiative for the people who hold the training course or seminar, but mainly users who may find it difficult to set aside time to attend this kind of activity.
Seminars
Seminars are a popular and practical way of meeting users during migration. The difference between seminars and training courses is that seminars are shorter and often held with more people at the time of each seminar. Another difference is that during seminars, users do not have the opportunity to try out the various elements for themselves in the same way that they would during a training course. This means that seminars are often more informative in nature than providers of training. Therefore, the purpose of seminars is not usually to make users fully conversant with a new program; instead, they are designed to provide general information to allow users to progress in the new environment.
Seminars work well together with other support activities as they provide a good opportunity to demonstrate different types of support function. It may be a good idea to take along a spokesperson from the migration project along to seminars, along with an external person from a migration supplier or the supplier of the new system.
When an external person with expert knowledge and experience of other, similar migrations explains benefits and new options, this is often received more favourably by users. It also makes users realise that the company is using external assistance from professionally.
Training
Training is a more costly type of user support. Training can take place at many different levels, but often it involves sitting for a fairly long time in a classroom, where users work together with a teacher through one or more programs in order to train the users on new functions and to help them to do their jobs using the new programs.
If a company offers its users training in connection with migration, this is often optional for users who feel they need extra support. Sometimes separate training is arranged in connection with migration at departmental level, but this falls beyond the scope of the responsibilities of the migration project and will not be discussed here.
Training in connection with migration usually takes place over what are known as half-day training courses lasting three or four hours so that the company has time to train two groups a day. The number of people doing each course varies, but ideally there should be no more than ten or twelve people. The more people there are, the harder it is for the teacher to deal with all questions and identify a level that suits everyone.
Before the course takes place, users’ knowledge levels should be checked in order to ensure that the users initially have sufficient basic knowledge to be able to start to take on board new functions and options. It is common for migration training courses to place a relatively large amount of emphasis on working through new functions and options rather than looking at problems. It may also be appropriate to tell users where they will find more help after the course, such as on the intranet or from web-based self service.
Summary – Provide the right user support
A lot of questions arise within the company when new systems or upgrades are implemented. These are normally given to the support organisation to answer. There are several different types of user support which enhance users’ skills levels while at the same time reducing pressure on the support organisation due to questions being asked.
Web-based user support, or what is known as web-based self service, is a cost-effective way of helping users to find their own answers to their questions and resolve their own problems via a web-based interface. Support material often consists of text and video guides and e-training.
Web-based self service also provides excellent backup for staffed support, who also need new knowledge to be able to help users.
To get the most out of web-based self service, the support organisation should be receptive to the needs of users of guides while the project is in progress – before, during and after migration.
Seminars are another way of providing users with support in the event of migration. Seminars are informative in nature rather than providing training on the new systems or versions.
Training is a more costly type of user support. Training courses often involve people sitting for a longer period of time and in smaller groups than is the case with seminars, and here users are able to work together with teachers to run through the new programs or versions and time is set aside to allow them to practise and test things for themselves.








