Creating your own blog book

Have you ever wondered about being able to save everything you’ve ever written in your own blog? In that case I have a good tip for you. You can save all your blog entries by making a book, a so-called blog book. It’s really so simple to create your own blog book and there are several different web services you can use.

We at ComAround write masses of blog articles each month covering useful tips and news about software and digital devices. So we thought it was high time to collect everything together in an offline book in order to show our colleagues eveything we have written and also to distribute amongst our customers.

I searched for a simple and rapid way of being able to publish all blog articles with associated illustrations. By just pressing a couple of buttons on the website I wanted to be able to produce a blog book from our WordPress blog and have it sent to us a few days later. I found the solution here http://www.bloggtillbok.se.

There are also other websites that state that it is simple to produce blog books with them. I haven’t tested these sites yet. It is my understanding that it takes a bit longer than just pressing a couple of buttons. It’s more a question of cutting and pasting and then uploading the pictures again. On the plus side, no doubt, is the fact that you have more control over the layout.

http://www.blurb.com/create/book/blogbook

http://www.solentro.se/bloggbok

Let’s hope that this blog article has given you the inspiration to make you own blog book! You’re welcome to leave comments here. It may be that you yourself have tried out making a blog book or perhaps you have found another service supplier?


Business benefits for your company with LinkedIn

Social media have become an ever more self-evident part of marketing by companies. For those companies that have B2B clients, LinkedIn is a natural choice with several ways of creating business benefits.

According to LinkedIn the world’s largest professional networks operate on the Internet with more than 150 million members in more than 200 countries (statistics from 9 February 2012). What possibilities exist then to market your company and create business opportunities with LinkedIn? Several are listed here.

Company profile in LinkedIn

Start by creating a company profile for your company on LinkedIn. But, first of all, check to see if your company is already present. Where several people have indicated your company as their employer, the profile has already been created automatically.

Fill in information about your company, for example contact details, description of the company and services/products etc. You can also link in RSS feeds from other social media, for example the company’s Twitter, Slideshare and blogs.  See an example http://www.LinkedIn.com/company/comaround.

Feel free to ask your employees what it’s like to work for the company. You can also obtain recommendations from clients and co-operation partners. Be proactive and send out a question via LinkedIn asking them to write a few lines on your company profile page.

Search engine positioning and optimisation in LinkedIn

As is common where web pages are concerned, it is important to specify relevant search terms and phrases which we want to end up high on Google’s search result list, in order to maximise search engine traffic to a webpage. This principle, of course, applies also to the company’s profile page on LinkedIn, something it can be easy to forget. Google loves LinkedIn, that is to say it has a high page rank and this makes it easier to come high up on Google hits on complex search terms and phrases. Even if you come high up on the search results with your homepage it is possible to take more positions on Google hits. See the example below where we wish to come high up with the term ‘web-based self-service’.  We have achieved first place via LinkedIn and place 2 and 3 via our homepage.

Since Google loves LinkedIn, it is also possible to improve your own company’s page rank. This is done through creating links from LinkedIn to your homepage.

Advertising on LinkedIn

With LinkedIn you can also create business benefits via advertising. You can create text ads similar to keyword advertising such as Adwords and text ads with a small illustration. You pay per click (CPC) or per 1,000 times the ad is shown (CPM).

Lead Collection is a function in LinkedIn which enables you to track leads directly through your LinkedIn ad campaigns. When this function is activated, persons (members of LinkedIn) who click on your ad can simply request that you contact them through clicking on a button ‘Request Contact’. This option is shown at the top of your target page. For each lead, you will see the person’s name, heading and a link to his/her LinkedIn profile. The person also has the possibility of sharing his/her e-mail address. You will be able to send a free follow-up message to them on LinkedIn.

Create or be part of a group on LinkedIn

Through creating a group for your brand or trade name/trade mark, you will be able to extend the reach beyond your own network.  Within the brand group you are able to initiate discussions, share news etc. or create sub-groups. This is a good way of creating a dialogue with key persons in your business sector and with potential and existing clients.

You can also participate in other groups in order to reply to questions that relate to your area of expertise. This is valuable because you can thereby expand your network or acquire updated news associated with your particular line of business.

Job advertising on LinkedIn

When there is a need to recruit new employees you are able to place job adverts via LinkedIn.

Events on LinkedIn

There are also possibilities for marketing events. You will find the function under the ‘More’ flap.

Polls on LinkedIn

You are able to create interest and find answers to important questions through creating your own survey or poll which you can distribute on LinkedIn, Twitter and Facebook. You can also embed the voting module on your own website or blog.

You can learn more about how to market your company in order to create business benefits under Learning Center (under ‘More’ flap).

You are welcome to report how you have managed to create new business through marketing yourself via LinkedIn.

Source: www.linkedin.com


IPad 3 (New iPad) vs iPad 2 – Do I need to buy the latest model?

March this year saw the release of the third generation of iPad, namely the iPad 3 or the New iPad, as Apple itself has baptised it. According to Apple Store, the iPad 3 costs almost one thousand kronor more than the earlier model. Have you finally decided to acquire an iPad but are uncertain which model is really worth buying? Or do you already have an iPad 2 and wonder if it is worth replacing your existing iPad with this new one? Here I shall try and help you make that decision. If you wish to find the answer without the comparative analysis, please go to the last section Conclusion”.

Screen

The new iPad has a higher resolution screen, which Apple calls a Retina display, than the iPad 2. This new display contains four times as many pixels – double the pixel count in terms of width and height – as on the iPad 2. All this results in the images being sharper and more detailed thereby looking more vibrantly true to life.

Processor

The processor for the iPad 3 has also been ehanced since the earlier generation. Apple calls the processor the A5X and it has quad-core graphics that handle four times as many pixels as the iPad 2. This means that everything works really fast when you surf, the iPad responds directly. The high-resolution Retina display on the new iPad would not be possible without the new and powerful A5X-processor, according to Apple.

Camera

Apple calls the camera on the iPad 3 the iSight camera. This 5-megapixel iSight camera features improved optics. The iPad 3 enables filming in HD 1080p compared with the iPad 2 where it is only possible to film in HD 720 p.

Dimensions and weight

The height and width are the same on both models, 241.2 mm high and 185.7 mm wide. The iPad 3 is somewhat thicker, 9.4 mm compared with 8.8 mm and the newer model weighs slightly more also. The Wi-Fi model for the iPad 3 weighs 652 grams whereas the Wi-Fi + 4 G model weighs 662 grams as against 601 g and 613 g respectively for the iPad2.

Colour

Both these models are available in black or white.

Wireless

The greatest difference between the models where wireless connection is concerned is that the new model offers 4G compared with 3G for the earlier model. Unfortunately, 4G will not be available in the Nordic market. Another difference is that the Bluetooth technology is better on the new model (Bluetooth 4.0 technology) in comparison with Bluetooth 2.1 + EDR.

Battery life

Has the battery life been reduced on the new iPad model now that the screen and the processor are much more power-hungry? The battery life is still claimed to be up to 10 hours when web browsing over WiFi, video playback or listening to music. However, if you surf over the mobile data nework there is no difference between the two models with both having a battery life of up to nine hours.

Price

The iPad 3 costs about $118 more than the iPad 2, with a price tag starting at $499. If you purchase the iPad 3 you can also choose more storage space. Besides 16 GB which is available on both models you can choose 32 GB and 64 GB on the iPad3. But you must expect to pay another couple of hundred U.S dollars.

Summary of iPad 3 (new iPad) vs. iPad 2

  iPad 3 (New iPad) iPad 2
Screen High-resolution Retina display. 2048 x 1536 pixel resolution with 264 pixels per inch (ppi) 1024 x 768 pixel resolution with 132 pixels per inch (ppi)
Processor A5 X A 5
Camera iSight-camera: 5 megapixels with autofocus, press for focus, face recognition in still shots, video recording in HD (1080p) up to 30 frames per second with audio, video stabilisation Rear-facing camera: Video recording, HD (720p), up to 30 frames per second with audio, still images with 5 x digital zoom
  FaceTime camera for images of VGA quality and video with up to 30 frames per second Front-facing camera: Video recording, VGA, up to 30 frames per second with audio, still images of VGA quality
  Geotagging of photos and video Geotagging of photos and video over Wi-Fi
  Press to check the exposure for both video and still images
Dimensions and weight Wi-Fi model Wi-Fi model
  Height: 241.2 mm Height: 241.2 mm
  Width: 185.7 mm Width: 185.7 mm
  Depth: 9.4 mm Depth: 8.8 mm
  Weight: 652 g Weight: 601 g
 
  Wi-Fi + 4G model Wi-Fi + 3G model
  Height: 241.2 mm Height: 241.2 mm
  Width: 185.7 mm Width 185.7 mm
  Depth: 9.4 mm Depth: 8.8 mm
  Weight: 662 g Weight: 613 g
Colour Black and white Black and white
Wireless Wi-Fi model Wi-Fi model
  Wi-Fi (802.11a/b/g/n) Wi-Fi (802.11a/b/g/n)
  Bluetooth 4.0 technology Bluetooth 2.1 + EDR technology
  Wi-Fi + 4G model Wi-Fi + 3G model
  4G LTE (700, 2100 MHz),2 UMTS/ HSPA/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz), GSM/EDGE (850, 900, 1800, 1900 MHz) UMTS/HSDPA/HSUPA (850, 900, 1900, 2100 MHz), GSM/EDGE (850, 900, 1800, 1900 MHz)
Battery life Up to 10 hours’ battery life on web browsing over Wi-Fi, video playback or listening to music Up to 10 hours’ battery life on web browsing over Wi-Fi, video playback or listening to music
  Up to 9 hours’ battery life when web browsing using mobile data network Up to 9 hours’ battery life when web browsing using mobile data network
  Charging via AC power adapter or USB connection to computer Charging via AC power adapter or USB connection to computer
Price Wi-Fi model Wi-Fi model
  $499.00 16 GB $399.00 16 GB
  $599.00 32 GB Wi-Fi + 3G model
  $699.00 64 GB $529.00 16 GB
  Wi-Fi + 4G model
  $629.00 16 GB
  $729.00 32 GB
  $829.00 64 GB

Source: http://store.apple.com

Conclusion

First-time buyers

If you are a first-time buyer of an iPad and able to fork out a further thousand kronor then I believe it may be worth buying the latest iPad, that is the iPad 3. You will acquire a much enhanced screen experience and sharper colours as well as a somewhat faster response when you handle your iPad. In addition, it will probably have a longer second-hand market life.

If you are keen to have a model where you can surf over the mobile network it may appear, at first sight, to be worth choosing the iPad 3 since you then acquire access to the 4G network. But what is important to bear in mind here is that not all countries yet have an extensive 4G network; what is more the subscription costs much more than a 3G subscription. Nor does the Ipad 3 have 4G support in all markets.

Should you decide to purchase an iPad3 and wish to pay another couple of thousand kronor you will acquire larger storage space. Besides 16 GB, there is also the option of acquiring 32 GB and 64 GB.

However, if your budget is streteched when you buy an iPad and feel that every krona is important then by choosing the iPad 2 you will in no way be disappointed. It is important to emphasise that the iPad 2 is no slouch by any means. Indeed, the iPad 2 saw the introduction of numerous much-needed improvements compared with the original iPad – two cameras, an improved design (it no longer wobbles when placed on a table) and a much faster processor.

iPad 2 owners

If you are already the owner of an iPad 2, I advise you to enjoy what you have and wait for the next generation. I don’t think it’s worth the extra money to get the new model just to acquire a better screen and a faster response when surfing. Moreover, both these models look very similar and have the same battery life.

However, if you need more storage space, are a technology freak or into graphic intensive gaming and have no shortage of money then why not buy the latest model. J

Please state if this article helped you to make your choice or if you have any comments.

How-to-do-it guides for your iPad


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